What’s happening with PlayStation’s message?

We’ve seen some pretty significant slip-ups in PlayStations “gamer focused” message this week, which are leaving gamers a little frustrated and I’m sure Sony’s PR team a little on edge.

In an interview with gamesindustry.biz – check it out in full here – Jim Ryan (Head of global sales & marketing) spoke about their recent E3 showcase and overall presence. Speaking about the lack of indie titles shown this year, Ryan commented;

“One of the things we have realised is that these video collages of ten indie games shown in a minute, is almost meaningless. Nobody can really learn anything about the games in that sort of time. It is almost viewed as wasted time…”

I agree here. When presented on a global stage, dedicating a short amount of time to numerous colourful logos and not much else, doesn’t give credit to the game or to the dev’s who have spent a tonne of money and years of their time creating the experience.

Ryan then goes on to say the following;

“There was a time and a place, in the early stages of the life of PS4, to make statements. It was more about making a statement that we are serious about the indies, and that we are doing this and that with the indies”

“…And the fact that we elected, along with many other things such as Gran Turismo and PlayLink, not to give it its own spot on the stage this week, in no way means it is not important, or it is not there, or we don’t worry about it.”

“It was just good to talk about in 2013/2014. It is less relevant now. We have VR to talk about now, for example.”

Let’s be clear, I understand what he’s trying to say. When the PS4 launched there was a lot of interest and hype around the indie dev scene and in my view PlayStation did really well to focus their attention and bring these games to the PS4. However, to state that “It is less relevant now” is a bit of a kick in the teeth.

Also this week, the official Detroit: Become Human twitter account posted the following;


Oh dear… 🙈

The tweet has been removed but hasn’t stopped it from circulating around the internet and on social feeds.

Now, Twitter banter is nothing new and it’s great to see it happen between 2 competitors. It adds a sense humanity to a large brand and is great for engagement. But that doesn’t mean you shouldn’t think before you hit that big blue tweet button, as it can really backfire.

We probably won’t hear any statement from either Sony or Microsoft about this tweet as quite frankly, it’s just too embarrassing and in these cases, it’s best to say nothing at all.

– James



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